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Levi's 1933 501® Jeans, Rigid, Mens Levi's, wt91, Levi's Jeans

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  • item#: Levi 224
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Description-Levi's uk

    Levi's: The Levi’s® Vintage Clothing 1933 501® Jeans offered a new variety of wearing options – they were updated with belt loops, but still retained the popular cinch and suspender buttons. Some owners wore their jeans with a belt instead of suspenders. They cut off the cinch right at the rivet and removed the suspender buttons, choosing not to follow the style of older generations. Many Levi’s® brand retailers even kept a big pair of scissors at the cash desk, to cut the cinch off for customers. This incarnation of the 501® reflects the brand’s growing popularity – by this point, any pair of denim trousers were being called “Levi’s”, regardless of who made them. So in 1927, the company trademarked the “Levi’s®” name. By 1933, the 501® was updated with a new Guarantee Ticket on the back pocket. The original ticket from 1892, reading “This is a pair of them”, was modified to “This is a pair of Levi’s®”. These jeans are also set apart with a detail reflecting a key moment in history, and Levi’s® workwear heritage. Under the leather patch there is a white cloth label printed with a blue eagle and the letters “NRA” – this was the logo for the National Recovery Act. Established by President Franklin D. Roosevelt, the National Recovery Administration aimed to support workers during the 1930s Great Depression. Because Levi Strauss & Co.® abided by the administration’s rules, the company was allowed to use this logo. These jeans are made with selvedge denim from Cone Mills – a Levi’s® partner for over 100 years.
  • Model : Levi 224
  • Qty. : 566